VISION

To be the Chicken of Choice in all our markets.

CORE VALUES

People 

We maintain a workplace culture that prioritises staff engagement, opportunities for career growth and a shared sense of ownership. 

Customers

We build lasting customer relationships by delivering the best solutions in a spirit of partnership.

Efficiency

We manage our operations to be competitive, both on cost of production and price to customer, and to minimise wastage.

Health

We produce healthy poultry products through strict adherence to the highest standards of biosecurity, traceability, animal welfare and food safety.